Choosing a new truck name is a complicated process that involves trademark research, brand identification and ultimately, a gut feeling that the name matches the spirit of the truck. John Walsh, vice president of global marketing and brand management says the name “Anthem” felt like the perfect fit.
“We are an American brand. We were born here. We were raised here. We literally helped build this country. We’re the only heavy-duty truck manufacturer that can still say that every truck we sell in the U.S. is still built here. We’re born of the American spirit, and to me the name Anthem captures that spirit. I think anyone would be hard pressed to to come up with a better, stronger, more American name for a Mack truck than Anthem. This is our flagship, a sort of ode to the market and to the brand.”